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Would you prefer your Mother’s or your Grandmother’s cooking if you were at the end of your rope?


NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral MetricsDid this post’s title stop you for a second? Maybe you had to read it once or twice to make sure you read it correctly? Maybe it confused you a little?

If any of those happened, good. Technically, the title is incongruous, meaning there is no logical connection between someone’s cooking and being at the end of one’s rope.

I hope so, anyway.

Also, the title is phrased as a question. Even better, it’s phrased as a question that involves emotional memory (the words “Mother” and “Grandmother” invoke emotional memory in most people) and psychological tension (being “at the end of your rope” is a colloquial English expression indicating tension and/or situational frustration).

Not bad, really. Emotional memory mixed with tension and/or frustration. Who among us hasn’t been there, huh?

The title is also indicative of something that occurs in truly good surveys designed to probe psychological factors (and I’ll explain my definition in a minute); they cause different brain regions to become active and go into resource conflict. That’s nerdspeak for “it makes you think”. Such questions in surveys are intended to make participants think before responding and therefore negate any test-taker bias that may occur in a normal online survey situation.

A Truly Good Psychological Survey…

… has covert and overt elements. The overt part is the survey’s look and feel, how it’s delivered, how it’s administered, how participants are selected, the questions themselves, so on and so forth.

The covert part is what the survey designers and developers are really studying about the participants. What is really under scrutiny, in a truly good psychological survey, might meld with the overt elements and is not necessarily mated to those overt elements in any obvious way.

Incredible Survey Systems…

…know that there’s gold in overt and covert conflict, that everything needs to be observed for the data gathered to be valid. For example, this survey uses some NextStage technology to determine if survey takers have strong or weak emotional memories and if those strong or weak memories are positive or negative.

For that matter, even if they don’t take it. All you need do is go to the introduction and NextStage technology will already have gathered enough information about you to advise stake holders precisely whether you have strong or weak, positive or negative emotional memories.

Amazing isn’t it?

Good thing we have patents on it, don’t you think?

And if you take the survey and want to know what we’ve found out, just let us get in touch with us or join our Friends of NextStage LinkedIn Group because we’ll be sharing it there.


(and thanks)

Please contact NextStage for information regarding presentations and trainings on this and other topics.

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